Introduction to personalization campaigns
Outline
The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign.
Agenda
- What are personalization campaigns and why use them?
- Defining personas/audiences
- Select pages for experience locations
- Build the audiences using the Visitor Behavior feature
- Create the campaign!
- Quality Assurance
- Reading results