Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and experiment-level code, functional changes using variation-level code, and order of activation.
Programming custom logic into your experiment
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Key concept video: Web Experimentation Built-in Functions
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Key concept video: Activation triggers
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Key concept video: Custom Events for Web Experimentation
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Key concept video: Custom Attributes for Web Experimentation
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Key concept video: Reusable templates for Web Experimentation
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Key concept video: Project-level, experiment-level code, and variation-level code