
Optimizely World Happy Hour Recording: Enhancing CX with Visual Builder & ODP
Outline
Watch this recording on the Optimizely Virtual Happy Hour, where we explore how Visual Builder and Optimizely Data Platform (ODP) work together to create seamless, data-driven customer experiences. Whether you're a developer, marketer, or digital strategist, this recording will help you unlock powerful use cases that enhance personalization, engagement, and efficiency.
Mark Everard – OMVP | Co-founder of First Three Things
Making the Most of Visual Builder in Optimizely CMS
Mark showcases how Visual Builder empowers teams to edit and optimize content effortlessly. Discover best practices, hidden gems, and workflow tips to maximize its potential.
Maurice Camara – Lead Onboarding Solutions Architect
Connecting ODP with Optimizely CMS, Content Recs & Experimentation
Maurice explores how ODP integrates with Optimizely’s ecosystem—including CMS, Content Recommendations, and Experimentation—to deliver personalized, AI-driven experiences that boost customer engagement and business growth.