This Web Experimentation collection brings together essential learning resources to help you get started and grow your expertise. It includes foundational eLearning modules, expert-led event recordings, and practical guides to help you confidently design, run, and analyze feature experiments for smarter product decisions.
Web Experimentation
Learn about the fundamentals of Web Experimentation and make the best use of our experimentation suite. Discover how to design, implement, and analyze experiments to optimize your website's performance and enhance user experience.
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What is Web Experimentation?
Get to know Web Experimentation from a high-level perspective and tour its interface, functionality and features.
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Introduction to Web Experimentation strategy
Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
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Setting up your Web Experimentation account
Explore cookies, Support for Single Page Applications (SPA), support for dynamic classes, shadow DOM, Web Experimentation performance, and cross-domain tracking.
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Setting up your experiment
Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experimen...
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Programming custom logic into your experiment
Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and...
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Analyzing the results of your experiment
See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
Explore the learning paths designed for strategists and technical specialists to master, manage, and build web experiments with Optimizely Web Experimentation.
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Web Experimentation - Onboarding
Learn web experimentation end-to-end, from strategy and ideation to building, running, analyzing, and iterating on experiments with Optimizely
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Web Experimentation Essentials for Optimization Managers
Scale your digital impact. This essential path for optimization leaders focuses on managing the end-to-end testing lifecycle to drive strategic growth and high-performing web experiences.
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Web Experimentation Essentials for Strategists
Designed for experimentation strategists, this path covers the full Web Experimentation lifecycle: setting goals and metrics, ideating and prioritizing tests, writing hypotheses, planning and building experiments, and interpreting results with Opal AI ...
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Opal for Experimentation
These quick demos and tutorials are meant to walk you through built-in Opal features, and suggest ways you can use Opal to enhance your experimentation program.
This section covers the fundamentals of collaboration, from understanding its role in experimentation to configuring shared environments, aligning on plans, building experiment roadmaps, and sharing insights to drive collective success.
This section introduces the concept of Personalization and guides you through the first steps to create targeted, relevant experiences that resonate with your audience.
