Visual Builder
Outline
This module provides an overview of how content is structured and organized within Visual Builder, includingkey concepts and essential building blocks such as experiences, sections, elements, blueprints, and styles.
After completing this module, you should be able to:
Understand the role of Visual Builder within the Optimizely CMS SaaS editorial interface
Identify and describe core Visual Builder components such as experiences, sections, and elements
Explain the purpose of blueprints and how they support content reuse
Recognize how styles are applied to maintain design consistency across content
Visual Builder concepts
The Optimizely CMS SaaS Visual Builder is an intuitive editing interface designed to empower content creators, marketers and non-technical users to build and manage content with real-time previews without developer involvement.
The following article explores the key concepts of Visual Builder, providing insights into how each aspect contributes to the content creation process.

Get started with Visual Builder
Visual Builder in Optimizely CMS lets users design, modify, and reuse layout templates without developer involvement, while also enabling developers to create styles that adhere to brand guidelines, facilitating collaborative content creation and management.
