Optimizely World Happy Hour: Enhancing Experience with CMS & Experimentation

This Happy Hour focuses on CMS and Experimentation.
Join us as we explore the newest Optimizely product releases and how they’re shaping real-world customer experiences. From CMS enhancements across both PaaS and SaaS to exciting updates in Web Experimentation, this session is designed for marketers, editors, developers, and digital leaders who want to stay ahead of the curve.

Whether you’re hands-on with delivery or setting strategy, you’ll walk away with practical insights, live demos, and a sneak peek at what’s next.

Topic 1: Recap of Recent CMS Releases (PaaS & SaaS)
Speaker: Graham Carr

Get an in-depth look at the latest updates to Optimizely’s CMS across both PaaS and SaaS. Learn how these new features improve content creation, collaboration, and performance, and see how they directly impact end users.

• Welcome & objectives

• Recent PaaS CMS updates

• SaaS CMS enhancements

• Why these changes matter for end-users

• Q&A and next steps

Topic 2: What’s New in Experimentation
Speaker: Dejan Dragusin

Explore the evolution of Optimizely’s Web Experimentation tools, including the latest Visual Editor release. This session will highlight how the updates simplify experimentation setup, speed up time-to-value, and empower teams to scale testing programs with confidence.

• Recent Experimentation releases overview

• Live demo: New Visual Editor in action

• How these updates improve workflows for end-users

• Spotlight: What’s coming next in Experimentation

• Q&A and discussion