Optimizely World Happy Hour Recording: CMP Today and Tomorrow

We’re closing out the year with a special CMP-focused Happy Hour.
This session recording brings both sides of the story together — the classic CMP workflow you know, and the new Opal-powered capabilities that are reshaping how teams plan, create, and manage content.

Whether you're a marketer, editor, strategist, or developer, this is the perfect way to wrap up the year with fresh ideas and practical insights.

Speaker 1: Shadab Ahmed, Product Owner, CMP, Optimizely
Shadab walks through the core CMP enhancements released throughout 2025. He also shares a sneak peek of what’s coming next for CMP.

Speaker 2: Neil Mularkey, Principal Product Manager, Optimizely
Neil showcases the Opal-powered evolution of CMP, with live examples of how AI is transforming content ops, from ideation to planning to delivery.

Together, this recording will give you a complete end-to-end view of CMP:
the traditional experience + the new AI-driven model!