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Instructors: Daniel Rathke, Senior Value & Adoption Advisor | Katie Bloor, Senior Value & Adoption AdvisorValue | Sam Pointing, Value & Adoption Advisor

Audience: Customers licensed to Experimentation

Join our trainers for a session on how to build a stronger experimentation backlog by connecting ideas to business goals, customer problems and measurable outcomes. Participants will learn how to use goal trees, build problem statements, and ideation techniques to generate higher-quality hypotheses that are more likely to drive meaningful impact.

Agenda:

  • Connecting experimentation to business goals
  • Moving from idea-first to problem-first experimentation
  • Defining the problem using data and research
  • Ideation techniques
  • Running effective ideation sessions
  • Turning ideas into strong hypotheses

Choose an Upcoming Session

  • Best Practices for High Impact Ideation

    Thursday, Jul 2, 2026 at 10:00 AM to 10:45 AM EDT
    • Instructor: Katie Bloor
  • Best Practices for High Impact Ideation

    Tuesday, Aug 18, 2026 at 10:00 AM to 10:45 AM EDT
    • Instructor: Sam Pointing
  • Best Practices for High Impact Ideation

    Thursday, Sep 17, 2026 at 10:00 AM to 10:45 AM EDT
    • Instructor: Daniel Rathke