Using Activation to Power Calculations for Robust Real-Time Segments
Instructor: Matthew Nonnamaker, Value & Adoption Advisor
Audience: Customers licensed to ODP
Join Matthew Nonnamaker to explore how ODP Activations can be used to power sophisticated Real Time Segments when advanced calculations require more processing time. This session demonstrates how to leverage Activations to enhance segmentation capabilities and deliver more effective real-time audience experiences.
Agenda:
- Using Activations
- ODP Channel Vs API Channel
- Applying Standard Segments
- What is Liquid
- Q&A
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