Best Practices for High Impact Ideation
Outline
Instructors: Daniel Rathke, Senior Value & Adoption Advisor | Katie Bloor, Senior Value & Adoption AdvisorValue | Sam Pointing, Value & Adoption Advisor
Audience: Customers licensed to Experimentation
Watch this recording to learn how to build a stronger experimentation backlog by connecting ideas to business goals, customer problems and measurable outcomes. Participants will learn how to use goal trees, build problem statements, and ideation techniques to generate higher-quality hypotheses that are more likely to drive meaningful impact.
Agenda:
- Connecting experimentation to business goals
- Moving from idea-first to problem-first experimentation
- Defining the problem using data and research
- Ideation techniques
- Running effective ideation sessions
- Turning ideas into strong hypotheses