Going Agentic with Experimentation

Live cohort · Experimentation x Mark (Agent Platform)

Going Agentic with Experimentation

Cohort 1: Unlocking What You Already Own

You don't have to rip and replace anything to go agentic. In this 5-day live cohort, you'll learn to get more out of tools you already have: Stats Accelerator, the Results Page and Mark. You'll learn alongside your peers, one day at a time, and finish ready to get certified.

Day 1 · Mon Feb 15

Find the Value You're Missing

Start with the stack you already have. Many teams pay for features they rarely use. Today you'll see what Stats Accelerator, the Results Page and Mark each do, and where they fit in your experimentation work.

What you'll cover

• Why useful features often go unused, and what that costs your program
• What Stats Accelerator, the Results Page and Mark each do, in plain terms
• How the three fit together, from launching a test to sharing the results

You'll leave with

A short list of features you already have and can start using right away.

Day 2 · Tue Feb 16

Reach Results Faster with Stats Accelerator

Stats Accelerator adjusts traffic between variations while a test runs, so you can find a significant winner faster. Today is hands-on.

What you'll cover

• How Stats Accelerator moves traffic, and how that differs from a multi-armed bandit
• When to use it, such as testing several versions of a call to action or landing page, and when not to
• Hands-on: set up an experiment with Stats Accelerator

You'll leave with

An experiment set up with Stats Accelerator, or a clear reason to choose a different approach.

Day 3 · Wed Feb 17

Read Your Results with Confidence

A result is only useful if you can trust it and explain it. Today is about reading the Results Page the right way.

What you'll cover

• Statistical significance and confidence intervals, in plain terms
• Using segments to dig into results that look inconclusive
• Common mistakes: stopping too early, testing low-traffic pages and making changes too small to detect

You'll leave with

A simple checklist for reading your results before you call a winner.

Day 4 · Thu Feb 18

Hand Repetitive Work to Mark

Now put it all together. See how Mark can take on repetitive experimentation tasks, then plan the quick win you'll take back to your team.

What you'll cover

• Simple ways to hand repetitive experimentation tasks to Mark
• Applied exercise: plan a quick win using Stats Accelerator, the Results Page and Mark together
• Q&A and a recap of the week so far

You'll leave with

A quick win you can put in place with your current setup, starting the next day.

Day 5 · Fri Feb 19

Exam prep and get certified 🏆

Wrap up the week and get ready to earn your certification.

What you'll cover

• Review the key ideas from Days 1 to 4
• Go over what to expect in the exam
• Get your questions answered before you take it

You'll leave with

Everything you need to earn your certification and prove what you can do.