Going Agentic with Experimentation - Cohort 4
March 8-12, 2027 · Daily at 10:00-11:00 AM EST
Live cohort · Experimentation x Mark (Agent Platform)
Going Agentic with Experimentation
Cohort 4: From Strategy to KPIs
Great results only matter if people can see them. In this 5-day live cohort, you'll learn how to link your experimentation work to business goals, prove its value and report on it in language leadership cares about, with Mark doing the heavy lifting. You'll learn alongside your peers, one day at a time, and finish ready to get certified.
Why this cohort
Individual test wins are great, but leadership wants to know what experimentation does for the business. Without shared metrics and a clear story, even strong programs struggle to prove their value.
This cohort helps you connect your work to business goals. Over five days, you'll choose the right metrics, explain your program's impact and use Mark to turn results into a leadership-ready report.
Who it's for
Current customers and anyone running, or getting started with, experimentation. Day 1 covers the basics, so you can join at any level.
Outcomes
By the end of the week, you'll be able to:
- Link your experimentation goals to wider business goals and KPIs
- Choose success metrics that match how your business measures performance
- Quantify and explain the overall value of your program
- Use Mark to turn results into a leadership-ready report
- Leave with a report you can reuse
- Take the exam and earn your certification
Your week's agenda
Day 1 · Mon Mar 8
Why Strategy and KPIs Matter
Individual test wins are great, but leadership wants to know what experimentation does for the business. Today covers how to link your work to business goals.
What you'll cover
- How experimentation priorities connect to wider business goals and KPIs
- Why results beyond a single test are hard to explain, and what leaders look for
- The basics of a good metric strategy
You'll leave with
A simple map from your experimentation goals to your business goals.
Day 2 · Tue Mar 9
Choose the Right Metrics
Today is hands-on. You'll define success metrics that match how your business measures performance.
What you'll cover
- Pick success metrics that line up with wider business and analytics practice
- Set up your metrics in a real experiment
- Avoid inconsistent measurement across teams
You'll leave with
A metric set you can use across your program.
Day 3 · Wed Mar 10
Show the Value of Your Program
Move beyond single test results to the overall impact of experimentation.
What you'll cover
- Quantify the overall impact of your program
- Read and explain results in business terms
- Common mistakes: measuring the wrong thing, and reporting results leaders can't use
You'll leave with
A simple way to estimate and explain the value of your program.
Day 4 · Thu Mar 11
Report in Language Leadership Cares About
Use Mark to turn results into reports leadership can act on.
What you'll cover
- Use Mark to turn experiment results into business-friendly summaries and KPI reports
- Applied exercise: build a short leadership report
- Q&A and a recap of the week so far
You'll leave with
A leadership-ready report you can reuse.
Day 5 · Fri Mar 12
Exam prep and get certified 🏆
Wrap up the week and get ready to earn your certification.
What you'll cover
- Review the key ideas from Days 1 to 4
- Go over what to expect in the exam
- Get your questions answered before you take it
You'll leave with
Everything you need to earn your certification and prove what you can do.
By the end of the week, you'll be able to show the value of your program in language leadership cares about, and you'll have a certification to prove it.
How to join
- One click enrolls you in all five days. You'll get a calendar invite for the full week.
- Seats are limited. If the cohort is full, join the waitlist. If a seat opens up, you'll be enrolled automatically.
- Not this time? There's another shot. We're adding more cohorts and will post the dates on Academy as soon as we have them.
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