Get hands-on with experimentation, discover upcoming sessions and past recordings.
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class...
The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign. Agenda What are personalization campaigns and why use...
In your role as an experimentation team member, execute an experiment from start to finish, using Web Experimentation to build and Experiment Collaboration to centralize and standardize all the work and communication surrounding building an experiment. We'll show you...
Experimentation web platform experts are the professionals responsible for taking information from the Experimentation Strategist and using this information to implement and manage the experiment in the platform using best practices.
Experimentation strategists are professionals who work with experimentation to optimize their Web presence and efficacy, which in turn greatly contributes towards the corporate goals of the customer or partner. This recorded series is designed to equip you with a comprehensive...
Does your results data fluctuate during the lifecycle of the experiment? Do you feel the need to adjust your traffic allocation and distribution while the test is running? Maybe your results are disappointing? If you answered "yes," watch this...
Learn about digital personalization using experimentation in the face of AI, algorithms, user preferences, and changing technology.
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class for...
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...
Join our trainers on how to operationalize experimentation using Optimizely Opal. This session recording provides a practical overview of the platform, available out-of-the-box agents, and how to integrate them into daily experimentation workflows. Agenda: Introduction to Opal for Experimentation Overview...
Watch this Masterclass session recording conducted by Polly Walton - Agenda:Many brands want to experiment on their websites but often face the same problems: getting started, keeping momentum, and securing the right resources. Scaling programs, shaping the right team, and...
Instructors: Sam Pointing, Value & Adoption AdvisorAudience: Customers licensed to Experimentation Watch this session recording on establishing clear measurement frameworks that demonstrate the value of your experimentation programme. Users will learn how to quantify impact and align experimentation efforts with broader...
Watch this recording designed for experimentation practitioners who want to increase their experimentation program’s win rate (the percentage of experiments that win). We walk through practical ways to improve idea quality, align tests to business goals, and design experiments that...
Instructors: Lauren Brennan, Senior Manager, Product Marketing | Dejan Dragusin, Senior Product Manager | Sam Pointing, Value & Adoption Advisor Turn someday into same day.Stop waiting for developer help. Build and launch your ideas easily using the new Visual Editor — so you never...
Instructors: Peter Shao, Senior Product Manager | Sarah Ager, Senior Product Marketing Manager | Gabriella DiGiovanni, Senior Product Marketing Manager | Katie Bloor, Senior Value & Adoption Advisor Join our trainers for a session on how you can use the newest Optimizely Feature Experimentation features to build more...
