All Activities
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Key concept video: Creating a redirect experiment Creating a redirect experiment and Other Variation Change Types
In this video you’ll learn how to (1) insert html and (2) insert image as a variation change. Moreover, you’ll learn how to set up a Redirect test and some useful tricks to consider. For more information, you can read...
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Key concept video: Multi-Page Experiments / Funnel Experiments
In this video we give you the ins and outs of setting up a multi-page (funnel) test, starting with (1) setting up multiple page definitions representing each funnel step, followed by (2) creating visual changes per page. For more information,...
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Key concept video: Creating an experiment audience using standard attributes
In this video you’ll get familiar with (1) how to create Audiences with the audience builder that can then be saved and (re)used to include visitor in your Experiments; (2) the standard Audience Attributes available through browser information; (3) how...
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Key concept video: Stats Accelerator and Multi Armed Bandits (MAB)
In this video you’ll get a breakdown of when to use (1) stats accelerator and (2) multi-armed bandits, and how these experiment modes adjust the traffic distribution. For more information, you can read this documentation.
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Key concept video: Web Experimentation event tracking
In this video you’ll get a glimpse of (1) different type of events: Pageviews, Clicks, Custom Events and how to set them up; (2) different ways to create Click Events by selecting Elements with the Visual Editor and by Manual...
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Key concept video: Custom Events for Web Experimentation
In this video you’ll see and hear how to (1) set up custom events in Optimizely and (2) what you need to do in your source code or tag manager to push the events to Optimizely with the API tracking...
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Key concept video: Creating an audience using behavioral targeting
In this video you’ll find out about (1) the prerequisite(s) of using behavioral targeting; (2) how to configure audiences using visitor behaviors; (3) the possibility of combining conditions from both categories: standard attributes and visitor behaviors in your Audience configuration....
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Key concept video: Creating an experiment using Visual Editor
In this video you’ll get tips and trick on (1) how to create an Experiment using the Visual Editor; (2) the best ways to apply visual changes with the visual editor. For more information, you can read this documentation.
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Get started with Personalization
If you want to learn about Personalization, how to create and run personalization campaigns and how you can read and compare your results—you're in the right place. Optimizely Personalization works with Optimizely Web Experimentation to let you experiment with website...
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Introduction to CMS SaaS
Learn about Optimizely’s CMS SaaS with all new visual builder. CMS SaaS is a versionless, composable CMS architecture fully managed by Optimizely. With the launch, Optimizely CMS SaaS comes with brand new features and capabilities designed to empower you with...
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SaaS CMS—Exploring Product Integrations
Check out some SaaS CMS integrations including in the context of content recommendations, the optimized data platform, and Web Experimentation.
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SaaS CMS—Integrating CI, ODP and Web Experimentation
Watch this video on how Optimizely products can work together to offer personalized experiences and make merchandisers' lives easier with SaaS CMS.
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Target your experiment with page match types
Learn how to reach just the right pages for experimentation, whether you're matching one page, a series of pages or pages based on complex criteria. Agenda: Pages: Experiment location Methodology and use cases: Simple match Exact match Substring match Regular...
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Office Hour: Web Experimentation and FX
Connect with a diverse community of learners in Web Experimentation through Optimizely. Share your interests, dive into stimulating discussions, and gain insights from a variety of perspectives. During this session, you’ll have the opportunity to ask questions, work through challenges,...
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Masterclass: Next.js with Optimizely SaaS CMS
Watch our 90-minute "Masterclass: Next.js with Optimizely SaaS CMS" to gain an in-depth understanding of Vercel's cutting-edge frontend cloud platform. We will explore Vercel's managed infrastructure, developer experience (DX) platform, and its open-source frameworks. Discover the synergy between Vercel and...
