All Activities
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Navigating the Digital Landscape: Why Compliance Matters for Tech Leaders
Learn how Optimizely's robust compliance framework, including ISO, SOC 2, and PCI DSS certifications, empowers digital leaders to navigate data privacy, enhance security, and ensure operational resilience. Discover how these certifications protect your data and accelerate innovation within the...
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Pack Light, Travel Smart: Opal's Guide to Effortless Marketing Expeditions
Discover how Optimizely's Opal AI transforms your marketing efforts into a seamless journey. This article uses engaging travel analogies to illustrate how Opal simplifies content strategy, campaign planning, creation, personalization, and workflow optimization, ensuring your marketing expeditions are always efficient...
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Elevating Support: Introducing Optimizely's New Tiered Structure
Discover Optimizely's new tiered support structure, designed for enhanced scalability, faster response times, and higher quality customer support. Learn about our Tier Zero, Tier One, Tier Two, and Premium Support models, and how AI is transforming our service delivery....
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Generative Engine Optimization (GEO): The New Frontier for Marketing and Technical Leaders
Explore Generative Engine Optimization (GEO) and its critical impact on marketing and technical leadership in an AI-first world. This article delves into what GEO is, why it's essential for digital visibility and conversion, and how to implement practical "Prompt-to-Performance"...
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Opal for Experimentation
These quick demos and tutorials are meant to walk you through built-in Opal features, and suggest ways you can use Opal to enhance your experimentation program.
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Intro to AI for Marketing
Thank you for taking the time to learn how AI can improve your marketing skills. This content will demystify AI for you and show you that it isn't just for techies or coders. It is a great tool for marketing...
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CMP Administrator Certification
Have you been using Optimizely CMP to plan, create, and collaborate on marketing content and assets for a while? It’s time to certify your proficiency in configuring settings, streamlining workflows, and managing campaigns to optimize content operations and ensure consistent...
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Add Opal Tone of Voice Instruction
Learn how you can turn Opal straight out of the box into a personalized marketing assistant that's always on brand. Make Opal sound just like your brand by giving it a set of instructions around a tone of voice that it...
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Opal Chat Prompt Demo
What's the most pressing marketing task that you need to accomplish this week? Because AI isn't just for techies or coders anymore. AI can help you with every aspect of marketing. But rather than give you an abstract exercise, see...
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Consider Executive Personas with Opal
See how you can use Opal to flesh out a marketing brief and examine it through the lens of a senior leader, helping improve the campaign brief and recommend suggestions.
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Opal for CMP
These quick demos and tutorials are meant to walk you through built-in Opal features, and suggest ways you can use Opal to enhance your content creation and marketing.
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Consider Customer Personas with Opal
Maybe you already know exactly who your target customer is, and that's terrific. Or maybe you need to create a customer persona from scratch—either way, learn how Opal can analyze things like campaign briefs from the perspectives of your customers.
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Convert Transcripts to Briefs with Opal Chat
Need to make sure that everybody on the team is on the same page for next steps and prioritize all the important parts of your discussions? See how you can use Opal to upload a transcript of your meeting, summarize...
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Create CMP Campaigns with Opal
See how you can to develop a series of very actionable tasks for an entire marketing campaign quickly, using Opal.
