All Activities
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Programming custom logic into your experiment
Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and experiment-level code, functional changes using variation-level code,...
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Setting up your experiment
Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experiment, multi-page experiments/funnel experiments, Stats Accelerator,...
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Introduction to Web Experimentation strategy
Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
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Analyzing the results of your experiment
See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
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Key concept video: Project-level, experiment-level code, and variation-level code
In this video we are highlighting different sections within the UI that you can add custom code, starting with (1) Project JS, (2) Experiment Level, (3) Variation Level. For more information, you can read this documentation.
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Latest product updates to CMP
Did you know about all the cool tools and features that have been added to CMP? Our CMP trainer Natalia Farah will walk you through the latest and greatest.
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CMS PaaS Projects & Gadgets
Familiarize yourself with CMS PaaS Projects and Gadgets, which offer essential tools for efficient content management. Gain insights into how to effectively utilize these features to enhance your workflow.
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CMS PaaS Features
Learn about the key features of CMS PaaS that enhance your content management experience. Use Quick Edit for fast updates, publish Pages and Blocks effortlessly, and optimize performance with A/B testing. The External Review gadget facilitates collaboration, while audience personalization...
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CMS PaaS Overview
Discover the essentials of CMS PaaS in this overview. Explore the intuitive Dashboard designed for seamless navigation. Familiarize yourself with the Editing Interface, where you can efficiently create and manage content. Learn how to publish your work in CMS PaaS...
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Work Smarter webinar: Get the most out of your ideation stage
Maximize your ideation phase with proven strategies and techniques. This session is suitable for beginners and anyone looking to enhance their brainstorming, analysis, and hypothesis-building skills. Agenda: Introductions Ideation Framework Heuristic Analysis PSR Hypothesis Method Q&A
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Personalization best practices
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...
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Optimizely Certification
Optimizely’s certification exams are developed following industry-accepted standards to ensure validity and reliability. Our certification exams assess knowledge and skill requirements that are considered relevant to professional job roles. Being certified by Optimizely helps you stay up to date on...
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Live training
Whether you are preparing for Optimizely certification exams or just want to get the most out of our products, Instructor-led Training (ILT) Subscriptions offer unlimited access to interactive sessions catered to marketers, administrators, authors, strategists, and developers. No matter your...
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