...which maps to just one warehouse table, a union dataset connects to multiple tables. Using union datasets in Analytics offers both performance and cost benefits compared to physically merging the tables within the...
... Welcome The Catalog is the central hub for organizing and managing your objects in Optimizely Analytics. It acts as a structured directory where you can store, locate, and manage dashboards, metrics,...
... What is Impact Analysis? Impact Analysis allows you to measure how a change—such as a feature release, campaign, or experiment—affects specific user behaviors or key metrics. It helps you evaluate whether an intervention had a positive, negative, or no measurable impact across selected cohorts or event streams. To get an overview of how...
... What is Funnel Analysis? Funnel Analysis allows you to track how users move through a sequence of events—such as a signup flow, checkout process, or onboarding journey. By visualizing each step in the funnel, you can measure conversion rates, drop-offs, and user progression, helping you identify where users succeed or struggle within...
... What Are Drafts and Edits? When you run a new exploration in Optimizely Analytics, it's automatically saved as a Draft—a temporary object not tied to any folder. Drafts are great for fast, informal analysis...
...this module, you’ll learn how to unlock deeper insights and improve your data storytelling in Optimizely Analytics using advanced features like sparklines, sampling, and period-over-period comparisons. These tools...
... What is Retention Analysis? Retention Analysis helps you measure how often users return to perform a specific event after an initial action. This is key to understanding long-term engagement, user stickiness, and product value over time. With retention analysis, you can uncover whether users are coming back and how their behavior...
... What is Path Analysis? Path Analysis helps you visualize the most common sequences of events users take within your product. It’s a powerful way to uncover behavioral patterns, identify unexpected user journeys, and optimize flows like onboarding, feature adoption, or checkout processes. Start with the basics: Paths Overview –...
... What is Event Segmentation Analysis? Event Segmentation Analysis allows you to explore how specific events occur across different user segments, time ranges, or event properties. It helps you uncover usage patterns, monitor feature engagement, and compare behaviors across cohorts—enabling smarter, data-driven decisions. To understand...
... Welcome The Alert Inbox in Optimizely Analytics enables you to organize and focus on the alerts that matter most. By configuringfilters, you can streamline investigations, prioritize issues, and improve...
... What is Impact Analysis? Impact Analysis allows you to measure how a change—such as a feature release, campaign, or experiment—affects specific user behaviors or key metrics. It helps you evaluate whether an...
... What is Funnel Analysis? Funnel Analysis allows you to track how users move through a sequence of events—such as a signup flow, checkout process, or onboarding journey. By visualizing each step in the funnel,...
... Helpful information ... Content Marketing Platform brings teams together on a single platform to share plans, collaborate on assets and flawlessly execute campaigns. ... Centralized campaign planning Plan campaigns to the last detail with shared briefs and campaign-level task management, and robust calendars that give visibility into...
Optimizely Certification Exams ... Helpful information ... Innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations. ... Easily enable, disable, hide or rollout product features at runtime. Choose who gets access to new features. Free rollouts lets you get started with feature flagging...
... What is Retention Analysis? Retention Analysis helps you measure how often users return to perform a specific event after an initial action. This is key to understanding long-term engagement, user stickiness,...
... What is Path Analysis? Path Analysis helps you visualize the most common sequences of events users take within your product. It’s a powerful way to uncover behavioral patterns, identify unexpected user...
... What is Event Segmentation Analysis? Event Segmentation Analysis allows you to explore how specific events occur across different user segments, time ranges, or event properties. It helps you uncover usage...
... Helpful information ... Content Marketing Platform brings teams together on a single platform to share plans, collaborate on assets and flawlessly execute campaigns. ... Centralized campaign planning Plan...
Optimizely Certification Exams ... Helpful information ... Innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations. ... Easily enable, disable, hide or...
... Welcome In Optimizely Analytics, application settings allow you to customize how an application performs and behaves. By fine-tuning defaults, adjusting schemas, and enabling advanced features, you can...
...Explorations are central to how you analyze user behavior and product performance in Optimizely Analytics. They allow you to construct queries, apply segmentations, and visualize your results—all within a...
Explore Generative Engine Optimization (GEO) and its critical impact on marketing and technical leadership in an AI-first world. This article delves into what GEO is, why it's essential for digital visibility and conversion, and how to implement practical "Prompt-to-Performance" strategies to leverage AI for business growth and measurable ROI....
...this demo to get hands-on with Aggregate block: ... Explore our platform ... Aggregate block - Opti Analytics ... What is Alias block? Alias block is a simple yet useful tool that allows you to assign a...
