... What is Universal Exploration? Universal Exploration is a flexible, self-service analysis tool in Optimizely Analytics that lets you explore any dataset—event, actor, or custom—with rich visualizations and custom queries. It’s ideal for ad hoc exploration, trend analysis, and answering open-ended product or business questions using...
Search Results: analytics
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Data Visualization and Filtering
Data Visualizations... Welcome In this module, you’ll learn how to visualize your data in Optimizely Analytics and apply filters to tailor your analysis. This lesson covers the different visualization types available, how to...
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Advanced Concepts
Exploring Data...this module, you’ll learn how to unlock deeper insights and improve your data storytelling in Optimizely Analytics using advanced features like sparklines, sampling, and period-over-period comparisons. These tools...
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Optimizely’s certification exams are developed following industry-accepted standards to ensure validity and reliability. Our certification exams assess knowledge and skill requirements that are considered relevant to professional job roles. Being certified by Optimizely helps you stay up to date on relevant skills needed to be considered...
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Explorations
Exploring Data...Explorations are central to how you analyze user behavior and product performance in Optimizely Analytics. They allow you to construct queries, apply segmentations, and visualize your results—all within a...
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Drafts and Edits
Exploring Data... What Are Drafts and Edits? When you run a new exploration in Optimizely Analytics, it's automatically saved as a Draft—a temporary object not tied to any folder. Drafts are great for fast, informal analysis...
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... Welcome In Optimizely Analytics, application settings allow you to customize how an application performs and behaves. By fine-tuning defaults, adjusting schemas, and enabling advanced features, you can ensure your application meets specific business needs. You can also schedule recurring tasks with cron jobs to automate processes....
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... Welcome Collaboration in Optimizely Analytics is seamless and secure—whether you're working with dashboards, explorations, or tiles. With built-in sharing and commenting features, you can easily give team members access to important insights and foster real-time feedback directly within the workspace. By the end of this module,...
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Experiment Scorecard
Exploring Data...your data warehouse to deliver high-confidence results in a secure, centralized environment. Because Analytics is built on a warehouse-native architecture, you can take advantage of your existing data models and...
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Alert Inbox Settings
Administration... Welcome The Alert Inbox in Optimizely Analytics enables you to organize and focus on the alerts that matter most. By configuringfilters, you can streamline investigations, prioritize issues, and improve...
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Universal Exploration
Exploring Data...What is Universal Exploration? Universal Exploration is a flexible, self-service analysis tool in Optimizely Analytics that lets you explore any dataset—event, actor, or custom—with rich visualizations and custom...
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Optimizely Certification
SaaS CMS CertificationOptimizely’s certification exams are developed following industry-accepted standards to ensure validity and reliability. Our certification exams assess knowledge and skill requirements that are considered relevant to...
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Application Settings
Administration... Welcome In Optimizely Analytics, application settings allow you to customize how an application performs and behaves. By fine-tuning defaults, adjusting schemas, and enabling advanced features, you can...
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Share & Collaborate
Collaboration and Configuration... Welcome Collaboration in Optimizely Analytics is seamless and secure—whether you're working with dashboards, explorations, or tiles. With built-in sharing and commenting features, you can easily give team...
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... What is Impact Analysis? Impact Analysis allows you to measure how a change—such as a feature release, campaign, or experiment—affects specific user behaviors or key metrics. It helps you evaluate whether an intervention had a positive, negative, or no measurable impact across selected cohorts or event streams. To get an overview of how...
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... What is Funnel Analysis? Funnel Analysis allows you to track how users move through a sequence of events—such as a signup flow, checkout process, or onboarding journey. By visualizing each step in the funnel, you can measure conversion rates, drop-offs, and user progression, helping you identify where users succeed or struggle within...
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... What is Retention Analysis? Retention Analysis helps you measure how often users return to perform a specific event after an initial action. This is key to understanding long-term engagement, user stickiness, and product value over time. With retention analysis, you can uncover whether users are coming back and how their behavior...
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... What is Path Analysis? Path Analysis helps you visualize the most common sequences of events users take within your product. It’s a powerful way to uncover behavioral patterns, identify unexpected user journeys, and optimize flows like onboarding, feature adoption, or checkout processes. Start with the basics: Paths Overview –...
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... What is Event Segmentation Analysis? Event Segmentation Analysis allows you to explore how specific events occur across different user segments, time ranges, or event properties. It helps you uncover usage patterns, monitor feature engagement, and compare behaviors across cohorts—enabling smarter, data-driven decisions. To understand...
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Impact Analysis
Exploring Data... What is Impact Analysis? Impact Analysis allows you to measure how a change—such as a feature release, campaign, or experiment—affects specific user behaviors or key metrics. It helps you evaluate whether an...
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Funnel Analysis
Exploring Data... What is Funnel Analysis? Funnel Analysis allows you to track how users move through a sequence of events—such as a signup flow, checkout process, or onboarding journey. By visualizing each step in the funnel,...
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Retention Analysis
Exploring Data... What is Retention Analysis? Retention Analysis helps you measure how often users return to perform a specific event after an initial action. This is key to understanding long-term engagement, user stickiness,...
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Path Analysis
Exploring Data... What is Path Analysis? Path Analysis helps you visualize the most common sequences of events users take within your product. It’s a powerful way to uncover behavioral patterns, identify unexpected user...
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Event Segmentation
Exploring Data... What is Event Segmentation Analysis? Event Segmentation Analysis allows you to explore how specific events occur across different user segments, time ranges, or event properties. It helps you uncover usage...






