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  • Configured Commerce analytics

    Master the dashboards of Configured Commerce Analytics. In this series of short general interest videos, we provide a brief description and overview of each of the dashboards available in Configured Commerce Analytics. This module opens in a new tab. Close the tab to return to your learning. Product Names - Optimizely recently updated product...

    • Path
    • Duration 31m
    • Intermediate

  • Optimizely Analytics Administrator Certification

    An Optimizely Analytics Certified Administrator leverages advanced analytics and visualization capabilities to derive actionable insights from data stored in cloud data warehouses. Study for and purchase this exam to try your hand at becoming a certified Optimizely Analytics Administrator. Before taking your exam, please be sure to: Look closely...

    • Duration 1h
    • Rating 5.0
    • Intermediate
    • Credential

  • Optimizely Analytics Administrator Certification

    Optimizely Certification Exams

    An Optimizely Analytics Certified Administrator leverages advanced analytics and visualization capabilities to derive actionable insights from data stored in cloud data warehouses. Study for and purchase this exam to...

    • Duration 1h
    • Rating 5.0
    • Intermediate
    • Credential

  • Monitoring Visitors using Google Analytics

    Using CMS features & add-ons

    This course is suitable for users who would like a better understanding of what the Google Analytics add-on can do, who can use the add-on, how to add and configure the Google Analytics gadget, and how to extend the...

    • Duration 15m
    • Intermediate

  • Monitoring Visitors using Google Analytics

    This course is suitable for users who would like a better understanding of what the Google Analytics add-on can do, who can use the add-on, how to add and configure the Google Analytics gadget, and how to extend the capabilities of the add-on. ... Optimizely Certification Exams ,End-user training ...

    • Duration 15m
    • Intermediate

  • Limitations of GEO Analytics

    ... At a glance Primary focus: GEO Analytics measures how AI systems interact with and reference site content. Key limitation: It does not analyze human user journeys, behavioral engagement, or conversion funnels. Complementary tools: Traditional analytics platforms such as Google Analytics or Adobe Analytics remain essential. Strategic...

  • Integrating with Site Analytics

    ... At a glance Core idea: CMS repositories query CMS content; analytics platforms query analytics data. What “integration” means: instrument templates + pass content metadata into tracking tools. Where CMS helps: store analytics-related settings on content, and audit those settings programmatically. Where CMS doesn’t help: you can’t pull...

  • Understanding GEO Analytics

    ... In this module, you will explore GEO Analytics, a new reporting capability in Optimizely CMS (PaaS) that provides visibility into how AI platforms crawl, consume, and reference your website content. Unlike traditional SEO tools, GEO Analytics helps content and digital teams understand how AI-driven experiences—such as ChatGPT and...

  • Integrating External Analytics

    ... At a glance Responsible Design: Architecting analytics layers that are "Secure by Default" and "Performant by Design." Resource Optimization: Implementing non-blocking script management via async, defer, and resource hints. Privacy Engineering: Building "Consent-Aware" data layers that synchronize with Optimizely's governance pipeline....

  • Overview of GEO Analytics

    ... At a glance Primary goal: Understand how AI agents crawl, interpret, and reference your CMS 12 content. Core insight: Crawl-to-Refer Ratio reveals whether AI platforms merely visit your content — or actually use it. Developer responsibility: Implement semantic HTML, structured data (Schema.org), performance tuning, and optimized API...

  • Understanding GEO Analytics

    PaaS CMS Essentials for Editors

    ... In this module, you will explore GEO Analytics, a new reporting capability in Optimizely CMS (PaaS) that provides visibility into how AI platforms crawl, consume, and reference your website content. Unlike...