This Web Experimentation collection brings together essential learning resources to help you get started and grow your expertise. It includes foundational eLearning modules, expert-led event recordings, and practical guides to help you confidently design, run, and analyze feature experiments for smarter product decisions.
Web Experimentation
Get to know Web Experimentation
Learn about the fundamentals of Web Experimentation and make the best use of our experimentation suite. Discover how to design, implement, and analyze experiments to optimize your website's performance and enhance user experience.
-
What is Web Experimentation?
Get to know Web Experimentation from a high-level perspective and tour its interface, functionality and features.
-
Introduction to Web Experimentation strategy
Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
-
Setting up your Web Experimentation account
Explore cookies, Support for Single Page Applications (SPA), support for dynamic classes, shadow DOM, Web Experimentation performance, and cross-domain tracking.
-
Setting up your experiment
Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experimen...
-
Programming custom logic into your experiment
Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and...
-
Analyzing the results of your experiment
See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
-
Resources
Start your experimentation planning
In this section, you'll define your goals, generate impactful ideas, and create a solid plan to guide your experimentation journey.
Build your experiment
Learn how to build and run your experiment, analyze the results, and apply insights to iterate and improve future tests.
Upcoming Events & Event Recordings
Join our live events and watch these event recordings to get practical tips and expert advice to make the most of Web EX.
-
Live training: Opal and AI agents in Experimentation (EXP)
-
Office Hour: Web Experimentation and FX
-
Live training: Get started with Experiment Collaboration
-
Live training: Best practices for A/B testing on WebEx and FX
-
Live training: Web Experimentation Dashboard Overview
-
Live training: Understanding results with Optimizely Stats Engine
-
Live training: Value & utilization of advanced traffic model tools
-
Live training: Building an A/B test using web experimentation
-
Introduction to multivariate experiments
-
Live training: Executing with Experiment Collaboration
-
Live training: Digital Personalization using Experimentation
-
Live training: Target your experiment with page match types
-
Work Smarter webinar: How experimentation-driven strategies transform results
-
Work Smarter webinar: Web Experimentation scenarios & solutions
Experimentation Collaboration
This section covers the fundamentals of collaboration, from understanding its role in experimentation to configuring shared environments, aligning on plans, building experiment roadmaps, and sharing insights to drive collective success.
Personalization
This section introduces the concept of Personalization and guides you through the first steps to create targeted, relevant experiences that resonate with your audience.
Learn more
Deepen your understanding of experimentation with advanced strategies and platform insights.
-
Optimize content with Optimizely A/B testing
Bring one of the most powerful forms of site optimization online with Optimizely’s A/B Testing. In this forty minute course, with over an hour of other exercises included, developers will learn not only how to set up and run a custom test, but to creat...
-
Strategies for experimentation
Need to get up to speed on the fundamentals of experimental design? If you’re a marketer, strategist, or just someone who needs to get up to speed quickly, this course will help you see how the basics of experimental design are used to drive change and...
Become Optimizely Certified!
Complete the certification exam to become Optimizely certified.
