This Web Experimentation collection brings together essential learning resources to help you get started and grow your expertise. It includes foundational eLearning modules, expert-led event recordings, and practical guides to help you confidently design, run, and analyze feature experiments for smarter product decisions.
Web Experimentation
Learn about the fundamentals of Web Experimentation and make the best use of our experimentation suite. Discover how to design, implement, and analyze experiments to optimize your website's performance and enhance user experience.
Explore the learning paths designed for strategists and technical specialists to master, manage, and build web experiments with Optimizely Web Experimentation.
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Web Experimentation Essentials for Optimization Managers
Scale your digital impact. This essential path for optimization leaders focuses on managing the end-to-end testing lifecycle to drive strategic growth and high-performing web experiences.
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Web Experimentation Essentials for Strategists
Designed for experimentation strategists, this path covers the full Web Experimentation lifecycle: setting goals and metrics, ideating and prioritizing tests, writing hypotheses, planning and building experiments, and interpreting results with Opal AI ...
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Opal for Experimentation
These quick demos and tutorials are meant to walk you through built-in Opal features, and suggest ways you can use Opal to enhance your experimentation program.
This section covers the fundamentals of collaboration, from understanding its role in experimentation to configuring shared environments, aligning on plans, building experiment roadmaps, and sharing insights to drive collective success.
This section introduces the concept of Personalization and guides you through the first steps to create targeted, relevant experiences that resonate with your audience.
