This Feature Experimentation collection brings together essential learning resources to help you get started and grow your expertise. It includes foundational eLearning modules, expert-led event recordings, and practical guides to help you confidently design, run, and analyze feature experiments for smarter product decisions.

Feature Experimentation
Get to know Feature Experimentation
Learn the fundamentals of Feature Experimentation and unlock the full potential of our experimentation suite. Discover how to design, implement, and analyze feature tests to make data-driven decisions, improve product performance, and deliver better user experiences.
Plan your experiment
In this section, you'll define your goals, generate impactful ideas, and create a solid plan to guide your experimentation journey.
Build your experiment
Learn how to build and run your experiment, analyze the results, and apply insights to iterate and improve future tests.
Event recordings
Watch these event recordings for hands-on tips and expert insights to help you maximize your Feature Experimentation efforts.