This Optimizely Analytics collection brings together essential learning resources to help you get started and grow your expertise. It includes foundational eLearning modules, expert-led event recordings, and practical guides to help you confidently design, run, and analyze data for smarter product decisions.

Optimizely Analytics
Get to know Optimizely Analytics
Explore essential learning resources designed to help you grow your expertise in Optimizely Analytics. From foundational eLearning to expert-led sessions, learn how to confidently design, run, and analyze data to drive smarter product decisions.
Upcoming EventsĀ
Join our live events to get practical tips and expert advice to make the most of your CMS.
Modeling and Managing Data for Analytics
Learn how to structure and connect your data in Optimizely Analytics using events, taxonomies, and datasets. This section covers key dataset types and setup essentials for accurate, flexible analysis.
Analytics Building Blocks
Master the essentials of building and visualizing analytics in Optimizely. This collection helps you understand how to work with data blocks and design meaningful dashboards, filters, and segmentations to uncover insights from your data.
Collaborating and Operationalizing Insights
Learn how to manage shared insights, automate alerts, and use supportive tools like catalogs and actor lookups to operationalize analysis within your team or organization.
Become Optimizely Certified!
Complete the certification exam to become Optimizely certified.