Live training: Introduction to Optimizely Data Platform (ODP)

Join us for an engaging classroom training session on the Optimizely Data Platform (ODP), where you'll delve into the world of harmonizing customer data for a real-time understanding of customer behaviors. This comprehensive training will empower you to scale highly personalized, multichannel campaigns using AI-powered predictive analysis. Gain proficiency in leveraging ODP to share valuable insights across various Optimizely products, enhancing your ability to drive impactful marketing strategies.

Agenda:

1. Understanding Customer Data Platforms (CDP)
2. ODP Product Overview: Features and Capabilities
3. Generating and Analyzing Reports with ODP
4. Managing Customer Data in ODP
5. Campaign Activation Strategies
6. Exploring Integrations with Other Optimizely Products