Personalization best practices
Outline
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a data-driven strategy. Learn to create tailored experiences that engage your audience and drive results.
Agenda:
- Introduction to Personalization
- Preparation Phase: Researching User Data and prior test results
- Personalization Phase: Performing Tests and Reading Results
- Strategy Phase: Analyzing Data and deploying campaigns