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Outline

The key to success is meeting your visitor on their terms. That means talking to them in their language. This 45-minute recording covers everything from the very basics, like the difference between translation and localization, to which tools you need to work efficiently with languages on your Optimizely platform.

Agenda

  • Translation vs localization & language cultures
  • Manual, automated -including AI assisted, or professional translation
  • Tool inventory
  • Consistency & accuracy
  • Remember SEO and the internal search