Filters

Welcome

In this module, you will learn about the Filters tool, how to use it and how to create custom filters.

After completing this module, you should be able to:

• State the purpose of the Filters tool

• Create, edit, share and delete filters

What is it? / Why use it?

Filters apply to many different tools in ODP and represent the flexibility of sending all your data into ODP and merging it together on your customer profiles. Filters allow you to get really granular and specific on what you want to see based on your business.

Filters are a collection of events used to refine the results of segments, behaviors, and reports, such as device-specific traffic from a particular region. You can share filters with all account users or own them individually.

You can through this detailed guided demo on how to use filters effectively: