Establishing Optimizely as the Source of Truth for Experimentation Results (EXP)
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Key Takeaways:
- Understanding Data Discrepancies (how Optimizely and GA4 measure differently — and what each is optimized for)
- Aligning Tracking & Attribution (conversion counting, attribution windows, session vs. visitor models)
- Validating with A/A Tests (how to run them, what to expect, how to interpret) Communicating Experiment Results to Leadership (frameworks for clear, confident reporting)
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Establishing Optimizely as the Source of Truth for Experimentation Results (EXP)
Tuesday, Oct 6, 2026 at 11:30 AM to 12:30 PM EDT