Powering Experimentation with ODP & Real-Time Segmentation (EXP x ODP)
Instructor: Matthew Nonnamaker, Value & Adoption Advisor and Daniel Rathke, Value & Adoption Advisor/Sam Pointing, Value & Adoption Advisor/Katie Bloor, Value & Adoption Advisor
Audience: Customers licensed to both ODP and Experimentation
Join our trianers and learn how Optimizely Data Platform (ODP) enables more precise experimentation through real-time audience segmentation. This session demonstrates how teams can test, personalize, and analyze experiences using up-to-date behavioral context.
Agenda:
- Overview of ODP Capabilities
- Real-Time Segmentation Explained
- Connecting ODP to Experimentation
- Practical Use Cases
- Q&A
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