Podcast with Patrick | EP 3 : The Future of Commerce, AI & Digital Experience with Lori McDonald
Outline
AI is changing how customers discover, evaluate, and buy online. But beyond the hype, organisations are still figuring out what meaningful adoption actually looks like.
In this episode, Patrick sits down with Lori McDonald to explore how AI is reshaping digital commerce, customer expectations, and the role of strategy in modern digital experiences.
In this episode
1. How AI is changing commerce
The shift toward AI-assisted discovery
Evolving customer journeys
What this means for digital teams
2. Why strategy matters more than tools
The risks of chasing technology first
The human side of AI adoption
Why customer understanding still matters most
3. The changing role of strategists and agencies
What may become automated
Where human expertise still adds value
Why asking better questions matters more than ever
4. AI, trust, and governance
The need for context and oversight
Balancing automation with meaningful experiences
Why this conversation matters
AI isn’t just introducing new tools. It’s changing how organisations build digital experiences and engage customers.
This episode offers a practical look at what teams should be preparing for next.
🎥 Watch the full episode above