Powering Experimentation with ODP & Real-Time Segmentation (EXP x ODP)
Outline
Join our trianers and learn how Optimizely Data Platform (ODP) enables more precise experimentation through real-time audience segmentation. This session recording demonstrates how teams can test, personalize, and analyze experiences using up-to-date behavioral context.
Agenda:
- Overview of ODP Capabilities
- Real-Time Segmentation Explained
- Connecting ODP to Experimentation
- Practical Use Cases
- Q&A