Podcast with Patrick | EP 4: Rethinking Marketing & Transformation with Paul de Metter
Outline
AI is moving faster than most organisations can keep up with. New tools, new workflows, new promises every week. But while companies are rushing to adopt AI, many teams are still struggling with the same underlying problems they had before.
In this episode, Patrick sits down with Paul de Metter to unpack why digital transformation isn’t really about tools, and why AI alone won’t magically fix broken processes, disconnected teams, or poor adoption.
Together, they explore what modern marketing teams actually need in order to evolve, how AI is changing the role of marketers and strategists, and why curiosity, adaptability, and human understanding still matter more than ever.
In this episode
1. Why digital transformation still feels stuck
More tools, but not always better outcomes
The gap between technology adoption and real change
Why many organisations still struggle to evolve
2. AI adoption vs real transformation
Why AI won’t fix broken workflows
The importance of process, culture, and mindset
What businesses are getting wrong today
3. The changing role of marketers
How AI is reshaping marketing workflows
What skills will matter most moving forward
Why strategic thinking becomes even more important
4. Building teams that can adapt
Curiosity, experimentation, and learning
Why transformation is more human than technical
What organisations should focus on next
Why this matters
The future of marketing won’t be defined by who has the most AI tools. It’ll be shaped by the teams that know how to adapt, learn, and evolve alongside them.
🎥 Watch the full episode above