Podcast with Patrick | EP 5: Why Great Tools Still Fail with Kevin Schofield
Outline
Podcast with Patrick | EP 5: Why Great Tools Still Fail with Kevin Schofield
Most organisations don’t struggle because they lack technology. They struggle because their teams, processes, data, and tools are not working toward the same outcome.
In this episode, Patrick sits down with Kevin Schofield, VP of Marketing and Data at Valtech, to explore why strong MarTech investments often fail to deliver the expected value.
Together, they discuss the organisational silos that hold teams back, the importance of clear ownership and meaningful measurement, and why technology should support a well-defined process rather than replace one. They also explore how AI can reduce repetitive work and give teams more time to solve problems together.
In this episode
1. Why strong technology still produces weak outcomes
How disconnected teams create conflicting customer experiences
Why different goals and metrics make collaboration difficult
When the tool gets blamed for a process or governance problem
2. Creating ownership across teams
Why no single person can solve every MarTech challenge
The role of Product, MarTech, and omnichannel leaders
How cross-functional teams can solve shared problems together
3. Measuring what actually matters
Why activity metrics do not always reflect business value
Matching success measures to an organisation’s maturity
How to connect early signals with longer-term outcomes
4. Building through experimentation
Why perfection can prevent progress
Starting with a manageable MVP instead of a complex transformation
Using testing, learning, and iteration to strengthen internal capability
5. Where AI fits into the MarTech ecosystem
Moving beyond basic AI use cases and isolated agents
Automating repetitive analysis, reporting, and quality checks
Using AI to give teams more time for strategy and collaboration
Why this matters
Technology can help teams move faster, but it cannot solve unclear ownership, unreliable data, disconnected processes, or competing priorities on its own.
The organisations that get the most from MarTech and AI will be those that bring people, process, data, and technology together, then continue reviewing and improving how they work.
🎥 Watch the full episode above