Going Agentic with Experimentation - Cohort 2
February 22-26, 2027 · Daily at 10:00-11:00 AM EST
Live cohort · Experimentation x Mark (Agent Platform)
Going Agentic with Experimentation
Cohort 2: Governance & Knowledge Reuse
Going agentic doesn't mean more work. In this 5-day live cohort, you'll learn how to run experiments the same way across your team, keep what you learn and use Mark to help. You'll learn alongside your peers, one day at a time, and finish ready to get certified.
Why this cohort
As programs grow, it gets harder to keep everyone working the same way. Ownership gets blurry, decisions slow down, and what each test taught you ends up in one person's head or a forgotten slide deck.
This cohort helps you put simple structure in place. Over five days, you'll set clear standards, create a way to capture what you learn and use Mark to bring those learnings back when you need them. A light process, not a heavy one.
Who it's for
Current customers and anyone running, or getting started with, experimentation. Day 1 covers the basics, so you can join at any level.
Outcomes
By the end of the week, you'll be able to:
- Set clear standards for how ideas are prioritized, who owns what and who makes the call
- Create a simple template to capture what each experiment teaches you
- Use Mark to capture past learnings and bring them back when planning new tests
- Take one experiment idea through your new process from start to finish
- Leave with a repeatable process you can share with your team
- Take the exam and earn your certification
Your week's agenda
Day 1 · Mon Feb 22
Why Governance and Knowledge Reuse Matter
As programs grow, it gets harder to keep everyone working the same way, and past learnings get lost. Today covers what governance and knowledge reuse mean and why they matter.
What you'll cover
- What goes wrong without clear ownership, standards and decision rights
- What a simple operating model looks like
- Why learnings from past tests get lost, and what that costs
You'll leave with
A quick self-check of how your program runs today.
Day 2 · Tue Feb 23
Build Your Process
Today is hands-on. You'll set up the basics of a consistent process your team can follow.
What you'll cover
- Set how ideas are prioritized, who owns what and who makes the call
- Create a simple template for capturing what each experiment teaches you
- Agree standards for how tests are set up and documented
You'll leave with
A first draft of your process and your learnings template.
Day 3 · Wed Feb 24
Capture and Reuse What You Learn with Mark
Good learnings only help if people can find them. Today you'll use Mark to capture them and bring them back when needed.
What you'll cover
- Use Mark to capture learnings from finished experiments
- Use Mark to bring past learnings back when planning new tests
- Common mistakes: a process that's too heavy, and learnings no one revisits
You'll leave with
A way to capture and find past learnings that doesn't depend on one person.
Day 4 · Thu Feb 25
Put Your Process to Work
Try your new process on a real idea and get your questions answered.
What you'll cover
- Applied exercise: take one experiment idea through your process from start to finish
- Get feedback on your process from the group
- Q&A and a recap of the week so far
You'll leave with
A repeatable process you can share with your team.
Day 5 · Fri Feb 26
Exam prep and get certified 🏆
Wrap up the week and get ready to earn your certification.
What you'll cover
- Review the key ideas from Days 1 to 4
- Go over what to expect in the exam
- Get your questions answered before you take it
You'll leave with
Everything you need to earn your certification and prove what you can do.
By the end of the week, you'll have a process your team can follow, a way to keep what you learn, and a certification to prove it.
How to join
- One click enrolls you in all five days. You'll get a calendar invite for the full week.
- Seats are limited. If the cohort is full, join the waitlist. If a seat opens up, you'll be enrolled automatically.
- Not this time? There's another shot. We're adding more cohorts and will post the dates on Academy as soon as we have them.
Choose an Upcoming Session
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Going Agentic with Experimentation - Cohort 2
Monday, Feb 22, 2027 at 10:00 AM to 11:00 AM EST