Performance

Welcome

In this module, you will see learn about ODP Performance under Activation, what to use it for and how to use it.

After completing this module, you should be able to:

• Analyze the campaign performance using dashboard and chart
• Understand the purpose of campaign performance table

What is it? / Why use it?

Optimizely Data Platform (ODP) lets you view performance metrics across all channels to help you improve your campaign performance.

You can do the following tasks:

• Overview of Campaign Performance - Provides a comprehensive report of campaign performance across all channels, which includes email, app push, web push, web modal, web embed, API channel, SMS, and direct mail.
• Performance Over Time - Visualize how your campaigns are performing over different periods, such as days, weeks, or months.
• Data Export - Allows you to export campaign performance metrics in a CSV file for further analysis.

If you want to get a better understanding of Performance, please go through the demo: