Overview

Welcome

In this module, you will be introduced to the ODP Activation feature, which enables you to use ODP data to drive real business results through segmentation, personalization, and lead capture.

After completing this course, you should be able to:

• Identify key concepts related to activation
• Understand the basics of campaign configuration using different channels
• Set up an ODP Web Modal

What is it? / Why use it?

Activation refers to the process of sending data from ODP to another system. This allows you to leverage your customer segments and data for various purposes, such as targeted advertising or personalizing customer experiences in real-time. ODP Activation allows you to launch modals (popups) from ODP, as well as content embeds using our inline editor and natively connected forms. You can also activate your segments across popular marketing delivery channels.

ODP customer profile

With ODP, you can unify data from your own data sources, perform analysis & segmentation for targeted and personalized marketing programs, experiences and experimentation.

Flavors of marketing activation

You can maximize ODP's marketing activation features in several different areas of your business.

If you want to know more on how to use activation, check out this demo: