This nine-and-a-half hour developer course is a broad overview of personalization products, services, and terms. The course covers the Optimizely Intelligence Cloud, providing developers with a ground-up study of personalization. Examples build on each other, from fundamentals to personalization-driven marketing campaigns. Highlights include:
- A look at how rules-based personalization works
- Tracking and profiling site visitors with Optimizely Profile Store and Optimizely Visitor Intelligence
- A look at the Profile Store API
- Using personalization to drive experience driven commerce with Optimizely Product Recommendations
- Connecting personalization features to promotional mail
Note: Please ignore the topics about Episerver Advance. Optimizely Content Intelligence & Recommendations replaced this product and other courses cover it.