Campaigns are an integral part of how work is planned in Optimizely Content Marketing Platform (CMP). In a CMP plan you can create campaigns and nest your tasks, events or other sub-campaigns. Part of that work plan is assigning roles and permissions to complete the work associated with campaigns, tasks, events and milestones. Plan views provide you with several ways to view and work with campaigns, tasks, events and milestones. In this course you will learn about campaign planning, why it is important and how it works. This course is for CMP Admins and anyone who works with various aspects of campaigns, tasks, events and milestones.