Optimizely Product Information Management (PIM) helps you manage and curate product information on your website. Since Optimizely PIM integrates with Configured Commerce (B2B) and Customized Commerce (B2C), properly configuring and managing product information is the first step to getting the most out of Optimizely’s personalization services.
![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/5199927/w550/untitled-design-2024-03-06t125455-805.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy81MTk5OTI3L3c1NTAvdW50aXRsZWQtZGVzaWduLTIwMjQtMDMtMDZ0MTI1NDU1LTgwNS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjU4MjQ3NTl9fX1dfQ__&Signature=Dl6OmmbKAyRVmUJMjL5qpDebG9sueRNG0KJZBuCdu~4C7dKxszsNu8eb5Fd3lBZhd1PvufcYMegH7GPpNhSccJf--Y0~JhgINEpfAD1Bqd9JUOhfnjpJWXIc9PJPB7jnaOT7QtzhABxSLbb2w3JrByG0apE4SpTwLqN~giQKYYrKhLIMk4F9CvYZg-GXU5iWCFDk8Osg~UO6dm2-IA8hkLL1lQZFNU8G9cHlMJpJHesUCQWneBm9WknL8DQI7e~1gD9Y8ow198VFdcYTRgjOcP5Vadn00xzRJuQ2GUASby9~mF4EClk9-D-ctrWf~yCcAgtxvk6-6FevZZsosDLYew__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)