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The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign.


  • What are personalization campaigns and why use them?
  • Defining personas/audiences
  • Select pages for experience locations
  • Build the audiences using the Visitor Behavior feature
  • Create the campaign!
  • Quality Assurance
  • Reading results