Live training recording: Building an A/B test using web experimentation
Outline
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class for learners new to Web Experimentation, or those who need a refresher or update.
Agenda:
- Use case presentation
- Platform walkthrough and tour
- The snippet and project setup
- Create experiment components
- Pages – where?
- Events – what?
- Audiences – who?
- Build the experiment
- Settings
- Variations
- Experiment launch
- Results
- Interpret experiment data using the Results Page
- Acting on results
- Conclusion and wrap-up