Optimizely One: Learn in 30 Series

Welcome to Optimizely One: Your Ultimate Marketing Companion

Ready to Transform Your Marketing Game?

Master the core facets of Optimizely One and confidently leverage this knowledge to drive sales conversations by demonstrating the product's capabilities in real-time. Supercharge your knowledge of Optimizely One with the following and focused 30-minute courses.

Course 1: Intake, Plan & Create

Learn how to streamline your content marketing process with Optimizely's Content Marketing Platform (CMP). This course will help you understand how to bring teams together to share plans, collaborate on assets effectively, create high-quality content, and execute measure campaign performance.

Course 2: Store & Manage Assets

Supercharge your marketing team with Optimizely's Digital Asset Management (DAM) solution. Learn how to centralize assets, automate tasks, and integrate seamlessly with other tools to boost efficiency and brand consistency, and accelerate time-to-market.

Course 3: Globalize, Layout & Publish

Revolutionize your global commerce and content management efforts with Optimizely's Configured Commerce and Content Management System (CMS). Learn how to create and manage content efficiently, optimize for performance, and drive business growth.

Course 4: Personalize at Scale

Learn how to deliver hyper-personalized experiences that drive customer engagement and boost revenue. This course covers Optimizely One's Personalization product and its ability to deliver tailored experiences.

Course 5: Experiment & Optimize

Learn how to optimize your marketing campaigns and product features with Optimizely's Web Experimentation (WX) and Feature Experimentation (FX) products. This course will help you understand how to run effective A/B tests and feature flags to drive growth and innovation, and foster a culture of experimentation.

Course 6: Analyze

Learn how to gain deeper customer insights and make data-driven decisions with Optimizely's Data Platform (ODP). This course covers key features like data integration, real-time segmentation, and AI-powered analytics.

Course 7: Selling SaaS CMS

This course emphasizes the benefits of Optimizely's SaaS CMS in enhancing digital experiences, improving productivity, and providing a comprehensive solution for Content Management. Learn more about the functionalities, personas and competitive advantages in order to stay one step ahead when selling Optimizely SaaS CMS to customers worldwide.

Course 8: A Deeper Dive into AI in Optimizely One

Discover how to work smarter, not harder, with Optimizely One's AI assistant, Opal. This course will show you how to use AI to automate tasks, generate content, enhance productivity, personalization, and efficiency across various marketing and content creation processes and improve decision-making.

Why Optimizely One?

Optimizely One brings together all the tools you need to create, manage, and optimize your marketing efforts in one powerful platform. With AI-powered enhancements, seamless integrations, and real-time insights, you can deliver personalized experiences, streamline workflows, and drive measurable results.

What You'll Learn

A deep dive into Optimizely One Suite and the understanding of how each facet of Optimizely One Suite integrates all of Optimizely products for a unified marketing experience.

How to Enroll

If you are interested to enroll in any of the above courses, please reach out to the Partner Enablement team at partner-enablement@optimizely.com