Key Concept Videos: Opal + Experimentation
These quick demos and tutorials are meant to walk you through built-in Opal features, and suggest ways you can use Opal to enhance your experimentation program.
All Activities
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Intro to AI for Marketing
Thank you for taking the time to learn how AI can improve your marketing skills. This content will demystify AI for you and show you that it isn't just for techies or coders. It is a great tool for marketing...
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CMP Administrator Certification
$300 (USD) Have you been using Optimizely CMP to plan, create, and collaborate on marketing content and assets for a while? It’s time to certify your proficiency in configuring settings, streamlining workflows, and managing campaigns to optimize content operations and...
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Identify Assumptions with Opal Chat
One of the best ways to interact with AI is to ask it to poke holes in your assumptions so you can refine and strengthen your ideas through constructive feedback. Learn how to do things like instruct Opal to identify...
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Opal Chat Prompt Demo
What's the most pressing marketing task that you need to accomplish this week? Because AI isn't just for techies or coders anymore. AI can help you with every aspect of marketing. But rather than give you an abstract exercise, see...
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Optimize Opal Chat Responses
Never accept AI's first draft. Unlike search engines like Google, where they give you the most likely best answer on the first page in descending order, AI doesn't work like that. AI responds in ways that it thinks you want...
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Create Landing Page Copy with Opal
Connect all of the things you've learned about AI and Opal to develop a website landing page that can be deployed quickly for internal and external feedback—all with some simple prompting.
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Opal Chat Context Demo
How do you make sure AI fully understands what you're trying to ask it and gives you valuable feedback as opposed to generic copy? This is the lesson for today, providing context.
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Consider Customer Personas with Opal
Maybe you already know exactly who your target customer is, and that's terrific. Or maybe you need to create a customer persona from scratch—either way, learn how Opal can analyze things like campaign briefs from the perspectives of your customers.
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Key Concept Videos: Opal + CMP
These quick demos and tutorials are meant to walk you through built-in Opal features, and suggest ways you can use Opal to enhance your content creation and marketing.
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Consider Executive Personas with Opal
See how you can use Opal to flesh out a marketing brief and examine it through the lens of a senior leader, helping improve the campaign brief and recommend suggestions.
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Add Opal Tone of Voice Instruction
Learn how you can turn Opal straight out of the box into a personalized marketing assistant that's always on brand. Make Opal sound just like your brand by giving it a set of instructions around a tone of voice that it...
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Convert Transcripts to Briefs with Opal Chat
Need to make sure that everybody on the team is on the same page for next steps and prioritize all the important parts of your discussions? See how you can use Opal to upload a transcript of your meeting, summarize...
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Create CMP Campaigns with Opal
See how you can to develop a series of very actionable tasks for an entire marketing campaign quickly, using Opal.
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