Search Results: analytics

... Welcome​ ​In Optimizely Analytics, metrics are powerful computed values that help quantify and analyze user behavior, business performance, and other key outcomes. Unlike standard columns tied to a dataset, metrics offer flexibility through custom computations—allowing you to apply filters, aggregations, and logic across your data.​...

...together your experimentation data with additional data from your data warehouse, allowing you to centralize, explore, and analyze experiment results in one place.​ ​How to create a Decision dataset in Optimizely Analytics​ Explore the demo to learn how to create a Decision dataset: https://optimizely.navattic.com/9rh80z8k ...

... What is Universal Exploration?​ Universal Exploration is a flexible, self-service analysis tool in Optimizely Analytics that lets you explore any dataset—event, actor, or custom—with rich visualizations and custom queries. It’s ideal for ad hoc exploration, trend analysis, and answering open-ended product or business questions using...

... Welcome​ ​In Optimizely Analytics, derived columns let you extend your datasets with custom, computed values that aren’t available in your original source data. These calculated properties live inside Analytics and are defined using intuitive templates or custom logic—making it easier to extract richer insights from your events, users,...

... Welcome​ ​ Optimizely Analytics gives you the power to zoom in on individual users or entities—referred to as actors—to understand their full interaction journey across your product. This is especially useful for investigating behavior anomalies, validating cohort logic, or debugging events.​​ By the end of this module, you’ll be able...

... Welcome​ ​In Optimizely Analytics, secure and structured access control is managed through two core components: User Authentication and Users and Groups Management.​ ​User Authentication ensures that only...

... Welcome​ In Optimizely Analytics, organization management and application management work together to structure how data,projects, and permissions are organized.​ An organization is the top-level entity that...

Optimizely’s certification exams are developed following industry-accepted standards to ensure validity and reliability. Our certification exams assess knowledge and skill requirements that are considered relevant to professional job roles. Being certified by Optimizely helps you stay up to date on relevant skills needed to be considered...

• Rating 3.0

... Welcome​ ​Optimizely Analytics includes a powerful Alerting with Rules feature that helps you proactively monitor your data andrespond to meaningful changes in real time. Whether you want to track critical issues, user behavior anomalies, or custom thresholds, rules let you define the exact conditions that should trigger alerts and guide...

... Welcome In this module, you’ll learn how to visualize your data in Optimizely Analytics and apply filters to tailor your analysis. This lesson covers the different visualization types available, how to customize visualizations and filters, and how to apply parameters for deeper insights. After completing this module, you should be able...

...your business metrics. It integrates Optimizely Experimentation with your data warehouse to deliver high-confidence results in a secure, centralized environment.​ Because Analytics is built on a warehouse-native architecture, you can take advantage of your existing data models and governance, ensuring analysis is both scalable and accurate.​...

... Welcome​ ​Collaboration in Optimizely Analytics is seamless and secure—whether you're working with dashboards, explorations, or tiles. With built-in sharing and commenting features, you can easily give team members access to important insights and foster real-time feedback directly within the workspace.​ ​By the end of this module,...

...representing a different event type.​ ​Unlike a source dataset, which maps to just one warehouse table, a union dataset connects to multiple tables. Using union datasets in Analytics offers both performance and cost benefits compared to physically merging the tables within the warehouse.​ ​How to create a Union Dataset in Optimizely...

... Welcome​ ​ The Catalog is the central hub for organizing and managing your objects in Optimizely Analytics. It acts as a structured directory where you can store, locate, and manage dashboards, metrics, cohorts, and other assets—making collaboration and navigation smooth and intuitive.​ ​By the end of this module, you’ll be able to:​...

...What is Universal Exploration?​ Universal Exploration is a flexible, self-service analysis tool in Optimizely Analytics that lets you explore any dataset—event, actor, or custom—with rich visualizations and custom...

... What Are Drafts and Edits?​ When you run a new exploration in Optimizely Analytics, it's automatically saved as a Draft—a temporary object not tied to any folder. Drafts are great for fast, informal analysis and can be shared instantly with teammates using a shareable link.​ When you make changes to an existing saved exploration created...

Optimizely’s certification exams are developed following industry-accepted standards to ensure validity and reliability. Our certification exams assess knowledge and skill requirements that are considered relevant to...

• Rating 3.0

... Welcome​ In this module, you’ll learn how to unlock deeper insights and improve your data storytelling in Optimizely Analytics using advanced features like sparklines, sampling, and period-over-period comparisons. These tools help you analyze large datasets more efficiently, highlight meaningful trends, and compare performance across...

... Welcome​ ​The Alert Inbox in Optimizely Analytics enables you to organize and focus on the alerts that matter most. By configuringfilters, you can streamline investigations, prioritize issues, and improve response times.​ ​After completing this module, you will be able to:​ Configure and apply filters to manage your Alert Inbox...

... What is Impact Analysis?​ Impact Analysis allows you to measure how a change—such as a feature release, campaign, or experiment—affects specific user behaviors or key metrics. It helps you evaluate whether an intervention had a positive, negative, or no measurable impact across selected cohorts or event streams. To get an overview of how...

... What is Funnel Analysis?​ Funnel Analysis allows you to track how users move through a sequence of events—such as a signup flow, checkout process, or onboarding journey. By visualizing each step in the funnel, you can measure conversion rates, drop-offs, and user progression, helping you identify where users succeed or struggle within...

... Welcome​ In Optimizely Analytics, cohorts are powerful tools for segmenting users or other entities based on shared behaviors or properties over time. Whether you're identifying high-value users, targeting marketing efforts, or measuring product impact, cohorts let you define dynamic groups that update with your data.​ ​This chapter will...

... What is Retention Analysis?​ Retention Analysis helps you measure how often users return to perform a specific event after an initial action. This is key to understanding long-term engagement, user stickiness, and product value over time. With retention analysis, you can uncover whether users are coming back and how their behavior...

... What is Path Analysis?​ Path Analysis helps you visualize the most common sequences of events users take within your product. It’s a powerful way to uncover behavioral patterns, identify unexpected user journeys, and optimize flows like onboarding, feature adoption, or checkout processes. Start with the basics: Paths Overview –...