In this video you’ll get a glimpse of (1) different type of events: Pageviews, Clicks, Custom Events and how to set them up; (2) different ways to create Click Events by selecting Elements with the Visual Editor and by Manual...
In this video you’ll get a breakdown of when to use (1) stats accelerator and (2) multi-armed bandits, and how these experiment modes adjust the traffic distribution. For more information, you can read this documentation.
In this video we give you the ins and outs of setting up a multi-page (funnel) test, starting with (1) setting up multiple page definitions representing each funnel step, followed by (2) creating visual changes per page. For more information,...
In this video you’ll find out about (1) the prerequisite(s) of using behavioral targeting; (2) how to configure audiences using visitor behaviors; (3) the possibility of combining conditions from both categories: standard attributes and visitor behaviors in your Audience configuration....
In this video you’ll learn how to (1) insert html and (2) insert image as a variation change. Moreover, you’ll learn how to set up a Redirect test and some useful tricks to consider. For more information, you can read...
In this video you’ll get tips and trick on (1) how to create an Experiment using the Visual Editor; (2) the best ways to apply visual changes with the visual editor. For more information, you can read this documentation.
In this video you’ll see and hear how to (1) set up custom events in Optimizely and (2) what you need to do in your source code or tag manager to push the events to Optimizely with the API tracking...
In this video you’ll get familiar with (1) how to create Audiences with the audience builder that can then be saved and (re)used to include visitor in your Experiments; (2) the standard Audience Attributes available through browser information; (3) how...
If you want to learn about Personalization, how to create and run personalization campaigns and how you can read and compare your results—you're in the right place. Optimizely Personalization works with Optimizely Web Experimentation to let you experiment with website...
Learn about Optimizely’s CMS SaaS with all new visual builder. CMS SaaS is a versionless, composable CMS architecture fully managed by Optimizely. With the launch, Optimizely CMS SaaS comes with brand new features and capabilities designed to empower you with...
Watch this video on how Optimizely products can work together to offer personalized experiences and make merchandisers' lives easier with SaaS CMS.
Check out some SaaS CMS integrations including in the context of content recommendations, the optimized data platform, and Web Experimentation.
Learn how to reach just the right pages for experimentation, whether you're matching one page, a series of pages or pages based on complex criteria. Agenda: Pages: Experiment location Methodology and use cases: Simple match Exact match Substring match Regular...
The key to success is meeting your visitor on their terms. That means talking to them in their language. This 45-minute recording session covers everything from the very basics, like the difference between translation and localization, to which tools you...
Watch our 90-minute "Masterclass: Next.js with Optimizely SaaS CMS" to gain an in-depth understanding of Vercel's cutting-edge frontend cloud platform. We will explore Vercel's managed infrastructure, developer experience (DX) platform, and its open-source frameworks. Discover the synergy between Vercel and...
Learn about digital personalization using experimentation in the face of AI, algorithms, user preferences, and changing technology.
Does your results data fluctuate during the lifecycle of the experiment? Do you feel the need to adjust your traffic allocation and distribution while the test is running? Maybe your results are disappointing? If you answered "yes," watch this...
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class for...
This masterclass -- designed for developers, architects, designers and Optimizely experts -- will cover the value of Coveo AI search and generative answering capabilities for the Optimizely CMS SaaS. Learn more about how you can create amazing AI-powered search, recommendations...
This masterclass will cover the use of Catalyst by BigCommerce and how to use it with Optimizely CMS SaaS. Topics covered: Catalyst overview See and use Catalyst Catalyst and Optimizely Hackathon
This masterclass will cover planning your migration, covering how content is structured in Sitecore and how this can be mapped to Optimizely. We will discuss the execution strategies for both exporting content from Sitecore along with approaches to import Optimizely...
In this masterclass, you will learn all about the opportunities and benefits of upgrading to Optimizely CMS 12 and explore some of the key considerations around the upgrade process. You will also learn about the steps that need to be...
In this instructor led training session, you will be given a thorough walk through of the Content Marketing Platform (CMP). During this walk through, live demonstrations will introduce you and expose you to the basic concepts and best practices that...
