All Activities
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Programming custom logic into your experiment
Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and experiment-level code, functional changes using variation-level code,...
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Setting up your Web Experimentation account
Explore cookies, Support for Single Page Applications (SPA), support for dynamic classes, shadow DOM, Web Experimentation performance, and cross-domain tracking.
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Setting up your experiment
Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experiment, multi-page experiments/funnel experiments, Stats Accelerator,...
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Analyzing the results of your experiment
See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
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Key concept video: Third-party integrations
This video is a step-by-step guide to (1) enabling data to be sent to GA4 in Optimizely, (2) setting up the variables, tag and trigger in GTM, and (3) closing off with what you should search for in GA4 as...
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Key concept video: Project-level, experiment-level code, and variation-level code
In this video we are highlighting different sections within the UI that you can add custom code, starting with (1) Project JS, (2) Experiment Level, (3) Variation Level. For more information, you can read this documentation.
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Introduction to Web Experimentation strategy
Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
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Key concept video: Web Experimentation Preview mode
In this video you’ll gain insights on (1) how to use our built-in QA tool, to preview Experiments and QA event tracking before they are published live; (2) how to use the share link feature to share variation changes with...
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CMS PaaS Projects & Gadgets
Familiarize yourself with CMS PaaS Projects and Gadgets, which offer essential tools for efficient content management. Gain insights into how to effectively utilize these features to enhance your workflow.
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Work Smarter webinar: Get the most out of your ideation stage
Maximize your ideation phase with proven strategies and techniques. This session is suitable for beginners and anyone looking to enhance their brainstorming, analysis, and hypothesis-building skills. Agenda: Introductions Ideation Framework Heuristic Analysis PSR Hypothesis Method Q&A
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Optimizely Certification
Optimizely’s certification exams are developed following industry-accepted standards to ensure validity and reliability. Our certification exams assess knowledge and skill requirements that are considered relevant to professional job roles. Being certified by Optimizely helps you stay up to date on...
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