Key concept video: Reusable templates for Web Experimentation
This video tells you (1) what a reusable template is and (2) shows you how to build one. For more information, you can read this documentation.
All Activities
-
-
-
-
Work Smarter webinar: Streamline your content creation with Brand Templates (CMP)
In this Work Smarter Webinar discover how Brand Templates can revolutionize your content creation process. This live training session will teach you how to create efficient, on-brand assets that empower your team and enhance productivity. Training Highlights: What Are Brand Templates? Get...
-
-
-
Setting up your experiment
Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experiment, multi-page experiments/funnel experiments, Stats Accelerator,...
-
-
-
-
-
-
-
-
-
Programming custom logic into your experiment
Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and experiment-level code, functional changes using variation-level code,...
-
-
Setting up your Web Experimentation account
Explore cookies, Support for Single Page Applications (SPA), support for dynamic classes, shadow DOM, Web Experimentation performance, and cross-domain tracking.
-
Analyzing the results of your experiment
See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
-
Key concept video: Third-party integrations
This video is a step-by-step guide to (1) enabling data to be sent to GA4 in Optimizely, (2) setting up the variables, tag and trigger in GTM, and (3) closing off with what you should search for in GA4 as...
-
Key concept video: Project-level, experiment-level code, and variation-level code
In this video we are highlighting different sections within the UI that you can add custom code, starting with (1) Project JS, (2) Experiment Level, (3) Variation Level. For more information, you can read this documentation.
-
Key concept video: Web Experimentation Results dashboard
This video gives a high-level overview of the Results Dashboard and talks about (1) statistical significance, the confidence interval and how to interpret them, and (2) the useful graph that reveals not to draw conclusions too early. For more information,...
-
Introduction to Web Experimentation strategy
Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
-
Key concept video: Web Experimentation Preview mode
In this video you’ll gain insights on (1) how to use our built-in QA tool, to preview Experiments and QA event tracking before they are published live; (2) how to use the share link feature to share variation changes with...
