All Activities
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Masterclass: Get started with Optimizely Graph & CMS
You can find the link to the Slide Deck here: Masterclass: Get started with Optimizely Graph & CMS This is an introductory course to Optimizely Graph. During the masterclass we will delve into what Graph is, how it fits...
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Optimizely Data Platform (ODP) database structure & tracking
Watch this recording on the Optimizely Data Platform (ODP) database structure & tracking, where you'll learn how to organize and manage customer data within the ODP framework. Learn how to effectively track customer interactions and behaviors across multiple channels, ensuring...
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CMS Developer Certification exam guide
This guide is designed to provide candidates information to help them prepare for the CMS Developer Certification exam.
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Commerce Developer Certification reference material
This reference guide is meant to help you become a certified Optimizely Commerce Developer. It contains centralized links to key Optimizely documentation that aligns with what we are measuring on the certification exam.
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Experimentation Web Platform Expert Certification reference material
This reference guide is meant to help you become a certified Optimizely Experimentation Web Platform Expert. It contains centralized links to key Optimizely documentation that aligns with what we are measuring on the certification exam.
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Commerce Developer Certification exam guide
This guide is designed to provide candidates information to help them prepare for the Commerce Developer Certification exam.
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Experimentation Web Platform Expert Certification exam guide
This guide is designed to provide candidates information to help them prepare for the Experimentation Web Platform Expert Certification exam.
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Key concept video: Web Experimentation product tier overview
In this video you’ll get to know about the history of plan types and billing models for Optimizely Experimentation. The variety of plans over the past years, affectionately known as tiers, explain why certain features may not be available to...
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Key concept video: Activation triggers
In this video we go beyond the standard “immediate” trigger and “URL match” condition. We look at other (1) activation triggers including “when a callback is called”, “Manually”, “When a javascript condition is true” and the (2) conditions: “Element is...
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Key concept video: Web Experimentation page targeting
In this video you’ll get info on (1) how to tell Optimizely where your experiment should run by creating and configuring Pages; (2) the important differences between URL match types and when best to use each; (3) how to add...
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Key concept video: Custom Attributes for Web Experimentation
This video mainly talks about (1) custom attributes and how to set them up, but you’ll also get to hear about (2) how they differ from standard attributes. For more information, you can read this documentation.
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Key concept video: Web Experimentation Cookies
In this video you’ll see (1) where to find the Visitor ID configuration; (2) key information about the Optimizely cookies; (3) the different approaches to classifying Optimizely cookies. For more information, you can read this documentation on cookies and this documentation on GDPR implementation...
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Key concept video: Support for Single Page Applications (SPA)
In this video you’ll find out (1) which Implementation and Advanced settings you should check to Enable Support for Dynamic Websites; (2) which Page targeting Triggers become available to you when you Enable Support for Dynamic Websites. For more information,...
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Key concept video: Web Experimentation account login
In this video you’ll learn (1) how to log into Optimizely via Admin Center using your username and password or single sign on; (2) why you might see different tiles in Admin Center; (3) how to switch from Products or...
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Key concept video: Web Experimentation Built-in Functions
In this video we show you different examples of the Push and Get functions and how to use the most common API calls. For more information, you can read this documentation.
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Get started with Opti ID
Learn how to setup and use Opti ID to access multiple Optimizely products from a single source of truth. After completing this course, you should be able to: Login to your Opti ID Explore the Admin Center Set up your...
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Key concept video: Creating an experiment audience using standard attributes
In this video you’ll get familiar with (1) how to create Audiences with the audience builder that can then be saved and (re)used to include visitor in your Experiments; (2) the standard Audience Attributes available through browser information; (3) how...
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Key concept video: Stats Accelerator and Multi Armed Bandits (MAB)
In this video you’ll get a breakdown of when to use (1) stats accelerator and (2) multi-armed bandits, and how these experiment modes adjust the traffic distribution. For more information, you can read this documentation.
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Key concept video: Creating an audience using behavioral targeting
In this video you’ll find out about (1) the prerequisite(s) of using behavioral targeting; (2) how to configure audiences using visitor behaviors; (3) the possibility of combining conditions from both categories: standard attributes and visitor behaviors in your Audience configuration....
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Key concept video: Multi-Page Experiments / Funnel Experiments
In this video we give you the ins and outs of setting up a multi-page (funnel) test, starting with (1) setting up multiple page definitions representing each funnel step, followed by (2) creating visual changes per page. For more information,...
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Key concept video: Custom Events for Web Experimentation
In this video you’ll see and hear how to (1) set up custom events in Optimizely and (2) what you need to do in your source code or tag manager to push the events to Optimizely with the API tracking...
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Key concept video: Creating an experiment using Visual Editor
In this video you’ll get tips and trick on (1) how to create an Experiment using the Visual Editor; (2) the best ways to apply visual changes with the visual editor. For more information, you can read this documentation.
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Key concept video: Creating a redirect experiment Creating a redirect experiment and Other Variation Change Types
In this video you’ll learn how to (1) insert html and (2) insert image as a variation change. Moreover, you’ll learn how to set up a Redirect test and some useful tricks to consider. For more information, you can read...
