The Optimizely Experimentation Strategist Certification exam is intended for professionals who work with experimentation to optimize their Web presence and efficacy, which in turn greatly contributes towards the corporate goals (higher revenue, lower cost, industry leadership, etc.). Individuals that take...
This guide is designed to provide candidates information to help them prepare for the Configured Commerce Developer Certification exam.
$300 (USD) A Configured Commerce developer speaks programming language. They build and maintain reliable, secure and resilient websites. Study for and purchase this exam to try your hand at becoming an Optimizely certified developer. Before taking your exam Watch the...
This guide is designed to provide candidates information to help them prepare for the Experimentation Web Platform Expert Certification exam.
This reference guide is meant to help you become a certified Optimizely Experimentation Web Platform Expert. It contains centralized links to key Optimizely documentation that aligns with what we are measuring on the certification exam.
This guide is designed to provide candidates information to help them prepare for the Commerce Developer Certification exam.
This guide is designed to provide candidates information to help them prepare for the CMS Developer Certification exam.
This reference guide is meant to help you become a certified Optimizely Experimentation Strategist. It contains centralized links to key Optimizely documentation that aligns with what we are measuring on the certification exam.
In this video we go beyond the standard “immediate” trigger and “URL match” condition. We look at other (1) activation triggers including “when a callback is called”, “Manually”, “When a javascript condition is true” and the (2) conditions: “Element is...
This video mainly talks about (1) custom attributes and how to set them up, but you’ll also get to hear about (2) how they differ from standard attributes. For more information, you can read this documentation.
In this video you’ll learn (1) how to log into Optimizely via Admin Center using your username and password or single sign on; (2) why you might see different tiles in Admin Center; (3) how to switch from Products or...
In this video we show you different examples of the Push and Get functions and how to use the most common API calls. For more information, you can read this documentation.
In this video you’ll get info on (1) how to tell Optimizely where your experiment should run by creating and configuring Pages; (2) the important differences between URL match types and when best to use each; (3) how to add...
In this video you’ll see (1) where to find the Visitor ID configuration; (2) key information about the Optimizely cookies; (3) the different approaches to classifying Optimizely cookies. For more information, you can read this documentation on cookies and this documentation on GDPR implementation...
In this video you’ll get to know about the history of plan types and billing models for Optimizely Experimentation. The variety of plans over the past years, affectionately known as tiers, explain why certain features may not be available to...
In this video you’ll find out (1) which Implementation and Advanced settings you should check to Enable Support for Dynamic Websites; (2) which Page targeting Triggers become available to you when you Enable Support for Dynamic Websites. For more information,...
Learn how to setup and use Opti ID to access multiple Optimizely products from a single source of truth. After completing this course, you should be able to: Login to your Opti ID Explore the Admin Center Set up your...
To build the best possible Optimizely B2B solution to support business users, those implementing Optimizely B2B should have a solid understanding of how business users work in Optimizely and how to use the Optimizely user interface. This instructor led training...
In this video you’ll get a breakdown of when to use (1) stats accelerator and (2) multi-armed bandits, and how these experiment modes adjust the traffic distribution. For more information, you can read this documentation.
In this video you’ll see and hear how to (1) set up custom events in Optimizely and (2) what you need to do in your source code or tag manager to push the events to Optimizely with the API tracking...
In this video you’ll find out about (1) the prerequisite(s) of using behavioral targeting; (2) how to configure audiences using visitor behaviors; (3) the possibility of combining conditions from both categories: standard attributes and visitor behaviors in your Audience configuration....
In this video we give you the ins and outs of setting up a multi-page (funnel) test, starting with (1) setting up multiple page definitions representing each funnel step, followed by (2) creating visual changes per page. For more information,...
In this video you’ll get familiar with (1) how to create Audiences with the audience builder that can then be saved and (re)used to include visitor in your Experiments; (2) the standard Audience Attributes available through browser information; (3) how...
In this video you’ll get a glimpse of (1) different type of events: Pageviews, Clicks, Custom Events and how to set them up; (2) different ways to create Click Events by selecting Elements with the Visual Editor and by Manual...
