This collection is designed to be your one-stop-shop for learning how to use Mark across the Optimizely One platform. It contains general AI concepts and Mark chat basics for end-users, technical content for using interactive tools via API automation and app integrations for developers, and shows you how marketers can leverage Mark in other Optimizely products. Through a series of self-paced e-learning modules, demo videos, interactive walkthroughs, and live training events—explore how Mark can change the way you work.
Optimizely Agent Platform
Whether you're new to AI-powered tools or looking to enhance your existing process automation, these paths will prepare you to confidently infuse Mark into your day-to-day workflows.
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Mark - Onboarding
Get started with Mark by learning the core concepts, navigation, and key features to begin using Optimizely's AI assistant effectively from day one.
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Mark Essentials
This learning path builds a strong foundation in Optimizely Mark. Through self-paced modules, videos and an interactive tour, you will learn what Mark is, how it works, and how to use Chat, Skills, Agents and Tools to streamline everyday work.
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Mark Enhanced
Learn more Optimizely’s AI with Mark Enhanced. Explore prompt engineering, leverage Mark Chat, collaborate in real-time with AI Canvas, and use custom Instructions to create on-brand content and automate workflows.
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Mark Advanced
Deepen your Mark expertise by learning how to build, configure, and refine specialized agents for advanced use cases.
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Mark for Practitioners
Learn to use Mark as an end-user — from chat and canvas to skills, specialized agents, and workflow agents.
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Mark for Administrators
Govern and scale your AI operations. Learn to configure organizational settings, manage user access via Opti ID, and customize AI behavior for a high-performing, secure Mark experience.
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Mark for Developers Core
By the end of this path, you can extend Mark with your own capabilities and connect its ecosystem to the tools you already use.
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Mark for Developers Advanced
Go from tool design to full-stack Mark integration: build, secure, host, and connect across systems.
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Out of The Box Agents
Learn to leverage Opal's pre-built agents to automate tasks like keyword research, accessibility checks, and content modeling. This module shows how to drive impact instantly with default AI tools.
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Virtual Teammates
Meet Optimizely's AI-powered Virtual Teammates, persistent workers that collaborate like specialists on your team and improve over time.
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Mark in Experimentation
These quick demos and tutorials are meant to walk you through built-in platform features, and suggest ways you can use Mark to enhance your experimentation program.
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Mark in CMP
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Mark in CMS SaaS
Your AI teammate lives in CMS (SaaS). Prompt Mark to draft, translate, and generate images, then use its agents for SEO, GEO, content models, and content refresh.