This collection is designed to be your one-stop-shop for learning how to use Mark across the Optimizely One platform. It contains general AI concepts and Mark chat basics for end-users, technical content for using interactive tools via API automation and app integrations for developers, and shows you how marketers can leverage Mark in other Optimizely products. Through a series of self-paced e-learning modules, demo videos, interactive walkthroughs, and live training events—explore how Mark can change the way you work.
Optimizely Agent Platform
Whether you're new to AI-powered tools or looking to enhance your existing process automation, these paths will prepare you to confidently infuse Mark into your day-to-day workflows.
-
Mark - Onboarding
Get started with Mark by learning the core concepts, navigation, and key features to begin using Optimizely's AI assistant effectively from day one.
-
Mark Essentials
This learning path builds a strong foundation in Optimizely Mark. Through self-paced modules, videos and an interactive tour, you will learn what Mark is, how it works, and how to use Chat, Skills, Agents and Tools to streamline everyday work.
-
Mark Enhanced
Go beyond the basics with Optimizely Mark. Explore prompt engineering and image generation in Mark Chat, collaborate with Mark in Canvas, and use skills and Brand Packs to create on-brand content.
-
Mark Advanced
Deepen your Mark expertise by learning how to build, configure, and refine agents for advanced use cases.
-
Mark for Practitioners
Learn to use Mark as an end user, from chat and canvas to skills, specialized agents and workflow agents.
-
Mark for Administrators
Govern and scale your AI operations. Learn to configure organizational settings, manage user access via Opti ID, and customize AI behavior for a high-performing, secure Mark experience.
-
Mark for Developers Core
By the end of this path, you can extend Mark with your own capabilities and connect its ecosystem to the tools you already use.
-
Mark for Developers Advanced
Go from tool design to full-stack Mark integration: build, secure, host, and connect across systems.
-
Out-of-the-Box Agents in Mark
Learn how to use the pre-built agents in Optimizely Mark to research, create, test, optimize, and speed up everyday marketing work.
-
Virtual Teammates in Mark
Meet Optimizely's AI-powered Virtual Teammates, persistent workers that collaborate like specialists on your team and improve over time.
-
Mark in Experimentation
These quick demos and tutorials walk you through built-in platform features and suggest ways you can use Mark to enhance your experimentation program.
-
Mark in CMP
-
Mark in CMS SaaS
Your AI teammate lives in CMS (SaaS). Prompt Mark to draft, translate, and generate images, then use its agents for SEO, GEO, content models, and content refresh.